Social media is a unique and relatively new marketing vehicle. Social media networks are built upon users connecting with other users, groups, brands and businesses, sharing news, photos, videos, and opinions by the billion.

In the business world, social media has also become an important resource many people turn to for education and information, advice, and research. This is true for consumers and, increasingly, for businesses as well. EchoRu Media creates effective social media campaigns that connect your business or organization with a well targeted audience, in places where they are already actively engaged.

planning

By defining your objectives and identifying your audience, we can create, verify, and optimize social media profiles for your business on the proper networks. We first establish your brand and your corporate voice, and then create the platforms to build upon.

content mapping

When we fully understand your audience, we can create and curate content to publish and share. Answering your customers’ questions, addressing their pain points, and establishing thought leadership helps draw users to your content, and strengthens your position in the discussion.

publishing

Frequent and optimized posts keep your brand in front of your audience; however, our publishing remains fluid in order to react and respond to the dynamic news, opinions, and developments in your industry. For B2B businesses, we provide consistent links back to your website.

interaction

The social aspect of social marketing is critical. It is important to maintain a two-way dialogue with your audience. Interacting with your audience requires listening as well as responding. We keep them engaged and drive them toward a targeted goal.